Successful Partnerships
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For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding. These don't come instantly. You and your partners need to prove to each other, over time, that: you do deliver on your promises; you are committed to a long term, sustainable relationship and will not sell each other out for short term gain; you are willing to share information of mutual interest, and are working towards the same shared goals (i.e. ultimately satisfying the consumer).
Many partnerships start off by tackling one shared issue and if that joint working is successful for both/all parties, the collaborative relationship starts to develop.
Find out how Chilli Express; Highland Thermo Logistics, Long Lane Deliveries and Waltons of Oban; WELFEHD; and David Sands Ltd and Stephens Bakers went about finding the right partners
Key points from this case study:
- finding the right partner might not happen right away - make sure you don't tie yourself into a relationship too early
- partnerships can be informal, as long as there is a clear understanding that benefits are shared fairly
- fair pricing means security of supply and stability for the producer
- feedback to the supplier ensures quality
- a similar pedigree and values can be very important to a collaborative relationship
- both parties must be able to see a clear opportunity for growth
Download the full case study as a PDF
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