Staying Committed
For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding.
These don't come instantly. You and your partners need to prove to each other over time that you deliver on your promises; that you are committed to a long term, sustainable relationship; and will not sell each other out for short term gain; that you are willing to share information of mutual interest and are working towards the same shared goals.
The fishing industry is renowned for being a difficult environment to operate in. The relationships that have been fostered with the fishing boats that supply Coldwater Shellfish are fundamental to the success of the chain. At the heart of the relationship is the trust that has been engendered, underpinned by the sharing of information, knowledge and expertise and the fact that Coldwater endeavours to ensure that it buys its fish from the fishermen as soon as the catch is landed, paying the market price, promptly.
The success of Mey Selections is down to the collaboration between producers, processor and retailer. Getting farmers to collaborate together to market their livestock was a crucial first step. With this in mind it was made as easy as possible for new producers to supply the Mey Selection brand - either directly to the processor or through an agent
Wholesome Pigs (Scotland) Ltd is a member organisation, formed to manage a health scheme, where pig carcasses are regularly monitored post-slaughter to assess the presence of sub-clinical disease. Producers, vets, processors, retailers and consumers alike all enjoy the benefits the programme provides, which only works through their collaboration and commitment.
Key points from this case study:
- In a difficult production environment, collaboration can help all those in the chain maximise profit
- It is important that all those in the chain understand the real benefits of collaboration
Download the full case study as a PDF
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