Sharing Values
For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding. These don't come instantly. You and your partners need to prove to each other, over time, that: you do deliver on your promises; you are committed to a long term, sustainable relationship and will not sell each other out for short term gain; you are willing to share information of mutual interest, and are working towards the same shared goals (i.e. ultimately satisfying the consumer).
Many partnerships start off by tackling one shared issue and if that joint working is successful for both/all parties, the collaborative relationship starts to develop.
Learn how Wholsome Whole Foods Scotland; Wester Ross Fisheries and the Old Course Hotel built trust with each other, suppliers and partners.
Key Points from this case study:
- being clear about what characteristics you need in a partner can help collaborations to succeed quickly
- as well as commercial success, a good collaborative relationship can offer partners support and advice
- shared values are essential to a good collaborative relationship
- trust is essential to a successful relationship
Download the full case study as a PDF
