Scottish Eggs Spell Success
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Waitrose, part of the John Lewis Partnership, is one of the major food retailers in the UK. It represents 4% of the multiple retail market and has 226 branches nationwide. Its supplier strategy is based on creating long-term sustainable supplier relationships, based on quality, consistency and taste. Its suppliers must operate to very high standards, have strong investment plans, demonstrate dedication and a willingness to take part in research and development to underpin product development and quality.
The company has developed livestock production schemes over the past 20 years which are based on farm assurance standards and which focus on quality and continuous product improvement. Waitrose sets a lot of store by communication and the development of trust in these relationships.
Cackleberry Limited was formed four years ago by a group of three farmers in the Borders of Scotland and now produces 42,000 free range organic eggs for Waitrose stores each week.
The story of Cackleberry and Waitrose is an exemplar of the company's approach to developing high quality produce and creating a long term supplier relationship, one where everyone involved is clear about their role in what is a success story for Scottish farming.
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