Real Commercial Benefits
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It makes sense to share information which is of mutual interest, as it assists all parties to work together more effectively towards the development of a shared vision and mutual goals.
For example, sales information shared with processors and producers will aid production planning, development and forecasting; information on production life cycles, costs and capacity also aids supply chain understanding, planning and marketing in a similar way.
As mutual trust between the organisations develops and it becomes clear that the information shared is not being revealed to any third party who may cause damage, the proportion of information that the partners are willing to share tends to increase. Truly collaborative supply chains may go further and start to share other resources, such as space and staff and may even jointly invest in one part of the chain's operation for the benefit of all.
Find out how David Sands Ltd and Stephens Bakers and Salmac Sales Ltd developed real commercial benefits through sharing information.
Key points from this case study:
- finding a niche market can help distinguish a business from competitors
- a similar pedigree and values can be very important to a collaborative relationship
- both parties must be able to see a clear opportunity for growth
- a willingness to learn from each other is important
- trust and openness are essential to maximising the opportunity
Download the full case study as a PDF
