Collaboration is Key
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It makes sense to share information which is of mutual interest, as it assists all parties to work together more effectively towards the development of a shared vision and mutual goals.
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Forteith Foodservice, local producers and Argyll hill farmers have developed collaborative relationships which have lasting commercial benefits for all involved and which are based on recognition that everyone in the chain needs to make a return.This has enabled them to enter new markets.
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The three farming partners which make up Cackleberry joined forces to lowers risks and spread their initial investment in a new venture. This relationship has helped them to develop a business which is a main supplier of free range organic eggs to Waitrose.
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Key Points from this case study:
- Sharing risk can lead to success in new markets
- A realistic approach to pricing and returns can benefit all
- Shared invetsment can really impove the chances of success for a new venture
- Meeting customer requirements can provide real commercial advantage
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