Building Trust
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For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding. These don't come instantly. You and your partners need to prove to each other, over time, that: you do deliver on your promises; you are committed to a long term, sustainable relationship and will not sell each other out for short term gain; you are willing to share information of mutual interest, and are working towards the same shared goals (i.e. ultimately satisfying the consumer).
Many partnerships start off by tackling one shared issue and if that joint working is successful for both/all parties, the collaborative relationship starts to develop.
Learn how the Argyll Producers Group; David Sands Ltd and Stephens Bakers; Mackie's and Taypack; and Salmac Sales Ltd tackled this issue.
Key points from this case study:
- a third party can help facilitate a group of companies which wants to collaborate
- a similar pedigree and values can be very important to a collaborative relationship
- a willingness to learn from each other is important
- trust and openness are essential to maximising the opportunity
- a fair division of profits means that all those in the chain benefit
Download the full case study as a PDF
