Case Studies: Collaborative Relationships
Why collaborate? The question should really be why not? When we talk about collaboration, we simply mean working in partnership. You can be as competitive as you like, but there are always some areas where co-operating with others makes more sense.
These case studies show how some companies have worked with other partners in their supply chains for mutual benefit. That last bit is key. There has to be something in it for everyone involved, or it is not true collaboration. This doesn't mean that the benefits are necessarily shared equally by all partners, but it does mean that they're shared fairly, recognising the effort that each has contributed.
You can also read other case studies which show how collaboration can help in adding value to your business and also how it can help you in dealing with threats.
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Once partners in a supply chain have agreed to work together and have developed a shared vision and mutual goals, it is important that they develop and set performance measures.
• Asda• SOMP• Mackays• Edrington Group• Girvan Early Growers• Highland Grain• North Highland Products• Cygnet Potato Breeders
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For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding.
• SOMP• Edrington Group• Girvan Early Growers• Highland Grain• Cygnet Potato Breeders
Trust is the key to any good relationship – with shared goals and mutual understanding of equal importance. But you need to work at achieving these in any partnership.
• Asda• SOMP• Edrington Group• Highland Grain• Coldwater Shellfish
Rock n Roll proved to be a hit for Argyll Food Producers after a successful debut at the Connect Festival.
• Argyll Food Producers
The David Sands retail business is an excellent example of how collaboration in action can bring real commercial benefits to a supply chain and high quality, value for money products to consumers.
• David Sands• Stephens Bakery
One of Mackies of Scotlands' goals is to maximise the value of its brand and to diversify into other markets.
• Mackies at Taypack• Taypack• Mackies of Scotland
The success of Salmac Sales Ltd is due largely to the approach they have taken with their suppliers and the open and transparent relationships among them all.
• Salmac
West Lothian Food & Health Development (WELFEHD) was set up to create ‘a healthier West Lothian where affordable fresh fruit & vegetables are more widely available and the benefits of eating a healthy, balanced diet are recognised.’
• WELFEHD
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The Oat Group was set up in 2003 to bring producers, processors and research institutes together to look at how the product could be promoted more effectively.
• Oat Group
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Successful partnerships can open up new markets and improve profits.
The creation of a strategic partnership has increased the turnover of this business twofold.
• Chilli Express
Getting partner commitment is key to success and this short case study shows how to achieve this with examples from Coldwater Shellfish, North Highland Products and Wholesome Pigs (Scotland) Ltd.
• Mey Selections• Coldwater Shellfish• Wholesome Pigs
For any partnership to be successful, it is important that it is based on trust, shared goals and mutual understanding.
• Argyll Food Producers• Taypack• Mackies of Scotland• David Sands• Stephens Bakery• Waltons
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Once partners in a supply chain have agreed to work closely together, it is important that they develop and set performance measures, allowing them to measure their progress towards achieving those goals.
• Chilli Express• Argyll Food Producers• Salmac• David Sands• Highland Thermo Logistics• Waltons• Long Lane Deliveries
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You and your partners need to prove to each other that you deliver on your promises and are committed to a long term, sustainable relationship
• Argyll Food Producers• Taypack• Mackies of Scotland• Salmac• David Sands• Stephens Bakery
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It makes sense to share information which is of mutual interest, as it assists all parties to work together more effectively towards the development of a shared vision and mutual goals.
• Chilli Express• Salmac• David Sands• Stephens Bakery
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Many partnerships start off by tackling one shared issue and if that joint working is successful for both/all parties, the collaborative relationship starts to develop.
• Chilli Express• David Sands• Stephens Bakery• WELFEHD• Highland Thermo Logistics• Waltons• Long Lane Deliveries
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The story of Cackleberry and Waitrose is an exemplar of the company’s approach to developing high quality produce and creating a long term supplier relationship, one where everyone involved is clear about their role in what is a success story for Scottish farming.
• Waitrose• Cackleberry
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In the last three years Forteith Foodservice has begun working with local producers to develop premium branded local food for the local market, sold exclusively by the company under the Argyll brand.
• Forteith• Argyll Branding
