New Markets
.jpg)
This may be either taking your products to a new geographic market, moving from retail into foodservice, or selling to a different type of consumer. In finding a new route to market, you may be moving from, for example, selling directly to the consumer, to selling via a wholesaler.
Find out how Argyll Food Producers; Mackie's and Taypack;and Highland Thermo Logistics, Long Lane Deliveries and Waltons of Oban developed new opportunities.
Key points from this case study:
- a third party can help facilitate a group of companies which wants to collaborate to enter a new market
- you may have to develop new skills and products to enter a new market
- you may have to take risks and share costs to make it viable
- a joint venture can increase the scale and volume of a new product at an early stage
- both parties must be able to see a clear opportunity for growth collaboration can make commercial sense in some circumstances, without compromising competitiveness
Download the full case study as a PDF
