Branding can become a vital component of your marketing strategy, helping to communicate information about your product or service. It can also help underline the provenance and quality of a new product.
• Argyll Food Producers• Taypack• Mackies of Scotland
Three Scottish transport companies have developed collaborative relationships which have improved their customer offering and helped to build their businesses.
• Highland Thermo Logistics• Waltons• Long Lane Deliveries
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For a group of sheep farmers from the hills of Argyll & Bute, the chance to achieve a guaranteed price for their lamb was one of the main drivers behind a successful experiment which led to the development of a co-operative brand for their produce.
The David Sands retail business is an excellent example of how collaboration in action can bring real commercial benefits to a supply chain and high quality, value for money products to consumers.
• David Sands• Stephens Bakery
Business efficiency, in its most simple terms, is about minimising waste and maximising value.
• Edrington Group• Girvan Early Growers• Highland Grain• Coldwater Shellfish
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It is vital to ensure that you agree a quality specification for your product with your customer to ensure that you produce the right quality product.
• Mackays• Scottish Pig Producers• Edrington Group• Highland Grain• Coldwater Shellfish
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NPD can be complicated, involving everything from idea generation and market research, through product design, development and testing, to marketing and branding.
• Argyll Food Producers• Mackies at Taypack• Mackies of Scotland• David Sands• Laura’s Chocolates
Rock n Roll proved to be a hit for Argyll Food Producers after a successful debut at the Connect Festival.
• Argyll Food Producers
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Consumer interest in animal welfare helped the development of a collaborative pig supply chain which won a 2010 Scotland Food and Drink Award.
• Asda• Scottish Pig Producers• Adding Value• QMS• Vion
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The Oat Group was set up in 2003 to bring producers, processors and research institutes together to look at how the product could be promoted more effectively.
• Oat Group
One of Mackies of Scotlands' goals is to maximise the value of its brand and to diversify into other markets.
• Mackies at Taypack• Taypack• Mackies of Scotland
It is vital for suppliers, purchasers and users of materials, products, or services to understand and agree upon what they require from each other.
• SOMP• Mackays• Edrington Group• Girvan Early Growers• Highland Grain• Graham's Dairies
The success of Salmac Sales Ltd is due largely to the approach they have taken with their suppliers and the open and transparent relationships among them all.
• Salmac
Branding can become a vital component of your marketing strategy, helping to communicate information about your product or service.
• Mackays• Scottish Pig Producers• Coldwater Shellfish• Marks and Spencer• North Highland Products• Dunbia
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Two groups of companies and organisations have developed collaborative supply chains built on trust and good communication
• Scottish Pig Producers;Vion UK; Asda; SSPCA; QMS; Waitrose; Cackleberry; Stonegate
Scottish food and drink companies have successfully bid for and won competitive tenders including the multi-millionpound Graham’s Family Dairy, to McAlister’s, a small family dairy business on Bute.
• Graham's Dairies
Some of Scotland's smaller meat producers like the Argyll Hill Farmers and Afton Glen Meats have taken advantage of support offered by local authorities, within procurement guidelines, to source local produce
• Argyll Food Producers
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Summer Harvest Oils, producer of fine quality cold pressed rapeseed oil, is run by Mark and Maggie Bush. They are now collaborating on a range of dressings with David Burberry of nearby Dalchonzie Fruit Farm and chef Andrew Hamer of event caterer, Wilde Thyme.
• • Summer Harvest Oils
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This may be either taking your products to a new geographic market, moving from retail into foodservice, or selling to a different type of consumer. In finding a new route to market, you may be moving from, for example, selling directly to the consumer, to selling via a wholesaler.
• Taypack• Highland Thermo Logistics• Waltons• Long Lane Deliveries
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Scottish Borders Produce Ltd is a co-operative made up of 35 farmers in the Scottish Borders, East Lothian and North Northumberland. It has developed a strong collaborative relationship with the local processing plant to maximise the value of its break crop of peas and beans.
The Orkney Agronomy Institute and local distillers, Highland Park, have developed growing malting barley on the island through trials supported by the C2 Project.
Thomas Thomson is one of four companies which took part in the pilot Supply Chain Innovation project.
• Supply Chain Innovation
Connage Highland Dairy was one of four companies which took part in the pilot Supply Chain innovation Project
• Supply Chain Innovation
Summer Harvest Oils was one of four companies which took part in the pilot Supply Chain Innovation project.
• Supply Chain Innovation
