New Product for Macsween
14 July 2011
Macsween of Edinburgh is launching a black pudding that can be steamed in the microwave for 90 seconds. The product was launched at the Royal Highland Show and is very likely to appear in Asda's Scottish stores from September 2011.
The black pudding follows on from the success of Macsween's microwaveable haggis products, launched in 2010.
The 90-second black pudding is a traditional mix of smoked bacon, pork blood, barley, wheat, onion and seasoning but is light in texture and lower in calories and fat than most other leading brands.
Jo Macsween, director of the company, said: "The success of our microwavable haggis encouraged us to revisit our well-respected black pudding.
"My brother James and I spent many hours trying new recipes and we talked to our customers and ran lots of tastings before the new Macsween black pudding emerged.
The company is also taking part in the C2 Supply Chain Innovation project which encourages companies to develop new products and processes, and the company is working on a number of other new ideas.
The new microwave range reflects Jo and James Macsween's desire to make their products appeal to a much wider consumer base, an ambition they are achieving. Independent research has shown that in 2010, the company convinced 75,000 consumers to try haggis for the first time.
