First Milk & Morrisons in Joint Initiative
Tuesday, March 09, 2010
First Milk has joined forces with Morrisons supermarkets to improve sustainability in the British cheese supply chain. The first step has been to coordinate and engage a group of First Milk dairy farmers in Ayrshire to come up with projects that can boost efficiencies on farm.
The move is part of Morrisons Farm Programme, a UK wide initiative with the core aim of helping build a sustainable farming industry. The retailer is developing a network of farmer groups around the country and investing in a range of applied research projects, covering dairy, beef, lamb, pork and poultry.
First Milk producer Billy Lynch, farms near Maybole in Ayrshire and is taking part in the joint initiative. "Like every other dairy farmer, I want to drive efficiency in my business," he commented. "Hopefully, the scope and scale of the projects that we are planning with Morrisons can help take us closer to finding solutions."
Kate Allum, First Milk's Executive Director for cheese, added: "Our initial work with
Morrisons has led to some very constructive discussions. Everyone involved agrees that for this initiative to work, there needs to be development throughout the cheese supply chain. This may involve different ways of working for the farmers, for cheese production and ultimately for our supply into Morrisons."
Read the full article
