New Markets, New Partners, New Products
Can you see an opportunity which might make a difference to your business but you need help to take advantage of it?
Often, collaboration can be the catalyst that takes people into new markets. You might feel you could do well in a particular market, but are maybe lacking the scale or the clout to get through the gate. But by finding the right partner, or partners, you can punch above your own weight.
Fife retailer, David Sands, identified a new aspect to his business to strengthen his position as a leading independent retailer - fresh premium bakery products. He sought a like-minded partner, with a similar business background to develop this and is now working very successfully with Stephens Bakers. Check out their Case Study.
Some of the Argyll Food Producers were finding it difficult to get into the festival catering market as individual businesses; but their joint effort broke down the barriers. To help get established they used a third party as a facilitator, bringing the group together and helping them identify and resolve issues. Find out more....
C2 has lots of expertise in working with businesses, notably Mackies and Taypack who recently announced a joint venture to produce potato crisps under the Mackies brand. Find out more...
If you can see an opportunity and have identified a partner or partners you want to work with, C2 can help facilitate your discussions. Contact Alan Stevenson at alan.stevenson@saos.co.uk (0141 563 1112/07771 935567) for an informal chat.
If you are starting to think about partners and would like some advice on what to consider, read our Finding The Right Partner: Hints & Tips document.
